The first ever comprehensive road safety education campaign to target regional NSW was launched this week.

The campaign is in an all-out effort to spread the critical message that too many country people are dying on the state’s roads.

Saving Lives On Country Roads aims to highlight the hidden crisis unfolding almost daily on the state’s regional road network, a crisis which is devastating families and local communities.

The campaign is also designed to kick start a new conversation in the country by challenging the ‘yeah but!’ attitude of excuses many drivers make to justify taking deadly risks on our roads like speeding, drink and drug driving, driving tired and not wearing seatbelts.

“We need to face up to the fact that far too many country people are dying on our roads,” local member Paul Toole told Bathurst City Life.

“Here in the Bathurst electorate, 52 people have lost their lives and 566 were seriously injured in the five years from 2012 to 2016. This has to stop.

“And that’s why a campaign like this is so important to get the message across to country drivers that it’s not tourists or people from the city dying on their roads; it’s locals.

“It’s also time for the excuses to stop. It’s not good enough for drivers to say things like ‘Yeah, but I was only going a few kilometres over the limit’ or ‘Yeah, but I didn’t think I needed to take a break because I was so close to home’,” he said.

As part of the campaign, the NSW Government and Transport for NSW will partner with local councils, community groups and local industries to help spread this important safety message across regional NSW.

The new $3.4 million dollar campaign is part of the NSW Government vision of a future free of road trauma and the ultimate goal of zero deaths and serious injuries on our roads.